From Tyra Banks To Gigi Hadid How The Brands Image Has Transformed

The Evolution of Victoria's Secret and the Changing Landscape of Beauty

From Tyra Banks to Gigi Hadid: How the Brand's Image Has Transformed

Victoria's Secret, once a dominant force in the fashion industry, has undergone a significant transformation in recent years. The brand that was once synonymous with unattainable beauty standards is now embracing a more inclusive and diverse vision.

Tyra Banks and the Early Days of Victoria's Secret

Tyra Banks was one of the first African American models to grace the cover of Sports Illustrated's Swimsuit Issue in 1996. Her groundbreaking success helped pave the way for other models of color in the industry.

Banks became a Victoria's Secret Angel in 1997 and quickly became one of the brand's most recognizable faces. She was known for her strong personality and her advocacy for diversity in the fashion world.

The Victoria's Secret Fashion Show

The Victoria's Secret Fashion Show, which debuted in 1995, became a global phenomenon. The show featured the brand's latest lingerie and swimwear collections and was watched by millions of people around the world.

The show was known for its elaborate costumes and over-the-top production values. It also showcased some of the most famous models in the world, including Gisele Bündchen, Adriana Lima, and Heidi Klum.

The Changing Landscape of Beauty

In recent years, the fashion industry has undergone a major shift towards greater diversity and inclusion. Consumers are no longer satisfied with seeing a narrow range of beauty standards represented in the media.

Victoria's Secret has been slow to adapt to this changing landscape. The brand has been criticized for its lack of diversity on its runways and in its marketing campaigns.

The Gigi Hadid Era

In 2015, Gigi Hadid became the first plus-size model to walk in the Victoria's Secret Fashion Show. Her inclusion was seen as a sign that the brand was finally beginning to embrace a more inclusive vision of beauty.

Hadid has since become one of the most popular models in the world. She is known for her body positivity and her outspoken advocacy for diversity in the fashion industry.

The Future of Victoria's Secret

It remains to be seen how Victoria's Secret will continue to evolve in the future. The brand faces increasing competition from more inclusive and diverse retailers.

However, Victoria's Secret has a long history and a loyal customer base. If the brand can successfully adapt to the changing landscape of beauty, it has the potential to remain a major player in the fashion industry for years to come.